Boutique Friday

You know the drill the day after Thanksgiving – if you want to get great Black Friday deals at large retail chains, you need to start waiting in line in the middle of the night.  Of course, the opportunity cost of waiting in line and navigating through a mob of people may outweigh the savings from any product, but do you have a choice? Absolutely!!!  You can actually find great deals before the weekend rush by checking out our top pick items at these retailers by following the Black Friday feed on the Unclipt app – without the need to wake up really early!

Or you can go boutique this Friday! While small local merchants are unable to offer high discounts touted by their larger counterparts, many of them have wonderful selections of holiday gifts and specials. Since 2010, American Express has been supporting local businesses during the Black Friday weekend. This year, Amex card holders who register their card can earn $25 with Amex when you spend $25 or more (one time only) at participating local businesses on Nov. 24th. Here are some of our favorite boutique sales in New England. You can follow some of these local boutiques on our app to automatically enter to win gift cards between now and Christmas.

Baby Koo


A jewel of a store with an amazing selection of toys, gears, and clothes even for the pickiest parents and kids. Karina, the baby boutique owner, genuinely cares about helping her customers find the safest and best baby items. No wonder the store was Best of Boston. It’s totally worth a trip to Newton. This Friday, stop by Baby Koo to pick up some of its stylish clothes. Keep an eye out for an Unclipt contest to win a $50 gift certificate so the lucky winner can go koo koo at Baby Koo.



Founded by Vienne Cheung in our very own Beantown, VienneMilano thigh highs are really sexy, fun, comfortable, and beautiful. VienneMilano hosieries are well made in Italy and they do not slip. Trust us!!! We will be giving away a gift certificate to VienneMilano in the next couple of weeks. Stay tune on Facebook and Twitter to find out more details on the contest. In the meantime, take advantage of this AMAZING 50% off sale from 11/23 – 11/26 online at




Located in the historic North End neighborhood of Boston, in-jean-ius has a great selection of denim and cute tops. Alison and her jean-ius team know their jeans and what looks good on you. While the boutique does not have a specific Black Friday sale, they have a 20% off dressy tops sale between 11/19 – 11/25 in store.


Mint Julep

With four locations, Brooke Garber and Stephanie Nist have managed to keep their boutiques cozy and unique with a curated selection of dresses and accessories that are perfect for the upcoming holidays. Mint Julep will be holding its Second Annual Black Friday Sale this year.



Crush Boutique

A charming store in charming neighborhoods of Beacon Hill and Newbury Street. Crush has a fresh selection of clothes and accessories. If you want to get away from the crowds at the big box stores this weekend, check out Crush on Friday and enjoy Boston’s historic and charming neighborhoods.



Magic Beans

Toys, gears, and trinkets for the little (and even big) kids can be found in this store. The Magic Beans staff are super helpful and resourceful. You can find cool toys like the lip gloss kit for the little princesses in your life that may not be available in bigger retail chains. Come out to one of their locations in Boston, Brookline, Cambridge, Hingham, and Wellesley this Friday.


National Jean Company

National Jean Company of Boston has merged with Denim Habitat of Long Island. The boutique has eye candy selection of jeans (our fav is DL 1961), tops, outerwear (the must have G.E.T anorak), and accessories. The NJC staff know exactly what should be your second skin. You can avoid the crowd and start shopping this Wednesday.



Henry Bear Park

Henry Bear has a great selection of eclectic toys from little plastic critters to educational play kits. If you want to avoid the craziness and crowd at Toys ‘R’ Us and other national toy retailers, come celebrate Plaid Friday at Henry Bear Park and support the toy drive to help local family services. Any purchase for the Toy Drive will receive a 20% discount.


Bliss Boutique

We wish Bliss was in Boston, but it is a wonderful excuse to head north (Portsmouth and Portland) to visit this ultra fabulous boutique. If you’re planning to hit the outlets up north this weekend, stop by Bliss and checkout their Spiewalk coats, Toms (ballet flats are coming soon), Frye boots, jeans, and sweaters. All of these are on sale this Friday.




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