For the Love of Beauty

Elegance comes from being beautiful inside as outside.
Coco Chanel

Whether we revel in beauty products or go au naturel, we all have used some sort of product – plum lipstick or scented oil shampoo – on our natural canvas to enhance our beauty, femininity, and confidence.  Many of these products are readily available online or at big retail chains, but ultra special ones like the pure freshness of Italian Fa deodorant or the rainbow collection of Zoya natural nail polishes are usually found at independent stores such as Beauty & Style.


For over 20 years, Vicki White and Susan Fox have had an unwavering determination and passion, first working at local beauty stores and finally at their own boutique, Beauty & Style, with the goal of empowering women to feel more beautiful, confident, and elegant despite the rise of the likes of Sephora, Birchbox, and  A nice selection of beauty products from haircare to nail polishes from around the world can be found in this understated, independent store that is tucked away at the crossroads of Coolidge Corner and JFK Crossings.


When you feel like you need a little something to enhance your natural self, stop by Beauty & Style to explore the secrets that this store has to offer. Vicki and Susan will make your trip and experience worthwhile. You might find yourself selecting the perfect nail color for the season, testing out mineral makeup, or touching one of the oldest and best rubber-cushion hair brushes, the Mason Pearson.


Beauty & Style
326 Harvard St
Brookline, MA 02446
(617) 734-2111

What inspired you to open your store?

We love makeup and beauty products, and we wanted to run our own business. It was a natural step for us since we knew the industry inside out to take the leap of faith to open Beauty & Style.



What do you like best about owning a store?

We love new products and how they make people feel. A lipstick can brighten someone’s day and a shade of polish can enhance their style. When we look at a magazine and see something great, we want to be the first to have it in store. More importantly, we love that our customers become our friends.


Do you like this location?

We both grew up here and graduated from Brookline High School. This is our community – we want to be a part of and support it.


What makes your store unique?

We are one of the oldest mom and pop beauty supply stores with products from around the world. We constantly update our store to provide the latest in beauty products to our customers. People from all over the world come through our store.


How do you balance everything as business women?

We do the best that we can as working moms. Sometimes we feel like hamsters in a cage that keeps on going. We are constantly thinking about the business.


What inspires you?

Making individuals feel and look good inspires us. It is the one thing that drives us every day. We just love beauty products. Smelling and touching these products can transform you; that’s enough to inspire anyone.


What would you advise other women?

Being a business owner is not for everyone. You must have the passion and perseverance to weather the ups and downs of a business.

What’s your favorite product?

We love skincare and makeup, and we explore different lines all the time.

What products would you recommend for this year?

We recommend products based on a customer’s preference, skin and hair conditions, and their expected results from the products. Generally, we would advise everyone to wear SPF year-round. The ultraviolet rays can really damage your skin.

What are your favorite local shops?

We love our community, and we try to support the merchants in this neighborhood.

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